Our ear jewelry
Our new jewelry
gift boxes
Tenderness Mantras
personalized bracelets

Labelle Selection

Our beautiful jewelry

To try them is to adopt them

A fashion jewelry designer shop since 2011 ...

The great adventure began in 2011 when Astrid Graf, the founder, had the idea of creating the very first online concept store for fashion jewelry.

His wish: to put the spotlight on young French jewelry designers, little known to the general public, producing in limited series and in an artisanal way.

Pretty materials, at low prices and of impeccable quality. True “French” know-how. Labelle quickly became the benchmark in terms of multi-brands and a real talent scout (Hipanema, Mya Bay, BDM studio, Dear Charlotte, Luj and so many others ...).

…and since 2016,
Labelle by Astrid !

It was on the strength of its jewelry expertise that Astrid decided to launch the Lab's own brand: "Labelle by Astrid".

His signature ? a bohemian and timeless style, through a selection of trendy jewels, at reasonable prices and which stand up to everyday life.

The principle: new collections selected every month, designed to be accumulated, to which are added original creations. A whole range of personalized jewelry, made in our Parisian workshop, using our super-assemblers with fairy fingers!