Chapter I
Back in 2011 when Astrid Graf, the founder, had the idea of creating the very first online concept-store of Haute Fantasy jewelry. A great way to reconcile his love of jewelry and his interest in e-commerce!
She travels the cities in search of young creators whose production is French, nuggets in the making ... Hipanema, Mya Bay, BDM studio, Dear Charlotte, Luj and many others ...
Limited series and handmade, with love, all over France!
Chapter II
It was in 2016 that the lab brand, Labelle Collections, was born!
A godsend for Astrid Graf, already endowed with a fine jewelry expertise, who now offers her own brand by selecting bohemian and timeless jewelry, which is moreover at low prices!
The principle: new collections selected every month, designed to be accumulated, to which are added original creations. A whole range of personalized jewelry, made in our Parisian workshop, using our super-assemblers with fairy fingers!